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I imagine TFG speaking today:
"Nobody ever heard of Presidents Day until I got in office. People came up to me, big burly guys straight out of central casting, with tears in their eyes, and they'd say, 'Sir, we never knew we had a day to honor you'. They wanted to call it 'Trump Day, after your favorite president, but I told them, 'No, we should also include the ones that didn't do as good as me, just to be fair'. And for today we have this coin with my image on sale for $99.99.