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Story structures from fictional storytelling to consider when designing conference talks https://www.seckington.com/understanding-story-structures/
@mcfate Those are true, but you need to get them to care about what you're telling them. That's a different skill.
@estherschindler
The guidelines I remember getting, which I'm not sure I paid a ton of attention to, were:
1. Tell them what you're going to tell them.
2. Tell it to them.
3. Tell them what you told them.