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How Finding Your Roots Turns DNA Research Into Essential TV
"Over 45 million people have taken direct consumer DNA tests. That means that when someone's DNA is added to that database — like our guests' are — if there's a mystery in there, we're very likely going to uncover it," says CeCe Moore, the show's lead genetic genealogist.
https://www.emmys.com/news/online-originals/finding-your-roots-pbs-dna-genetic-research-interview
@estherschindler i'd kind of like to see what my DNA says, but i'm also entirely unwilling to let some commercial enterprise that is going to profit off my information anywhere near my DNA...