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"Ask yourself, 'What am I really selling?'" Gallo writes. "Here's a hint: It's not the widget, but what the widget can do to improve the lives of your customers. What you're selling is the dream of a better life. Once you identify your true passion, share it with gusto." https://amzn.to/3UGccsB
@estherschindler
The chairman of Black & Decker shocked a shareholders' meeting by declaring, "Our customers are not interested in electric drills!"
After things quieted back down, he commented, "What they're INTERESTED in is HOLES."