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I just found Carol Pinchefsky's article on "12 types of bad tech names" (like Names that overuse the letter Q) that she wrote for me back in 2011 and I laughed all over again. https://web.archive.org/web/20130808075749/http://h30565.www3.hp.com/t5/Feature-Articles/12-Types-of-Bad-Tech-Names/ba-p/327