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Mattel isn’t playing around when it comes to its film strategy: no fewer than 45 movies based on its toy brands are in development https://qz.com/mattel-cinematic-universe-45-movies-barbie-toy-sales-1850682683
Mattel isn’t playing around when it comes to its film strategy: no fewer than 45 movies based on its toy brands are in development https://qz.com/mattel-cinematic-universe-45-movies-barbie-toy-sales-1850682683
@estherschindler
They're going to run into the "M. Night Shayamalan" trap, they've set too high of a bar for themselves our of the gate.