From my old boss, John Battelle:
>>Over the course of the past few weeks I’ve spoken to search and marketing executives, deep thinkers in tech and media, and leaders at Google and Microsoft. Our conversations all started with “What will the ads look like?” And while their answers aren’t definitive, some patterns certainly emerged.
https://pgsignal.com/2023/03/07/what-should-the-ads-look-like