Follow
“This is the file format of the internet generation,” Tumblr’s then-head of creative strategy, David Hayes, told Mashable in 2016, while more than 23 million GIF-based posts were being uploaded to the site he worked for each day. https://www.theatlantic.com/technology/archive/2022/10/using-reaction-gifs-over-tumblr-giphy/671680/