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“It’s interesting,” says Associate Prof Michal Carrington, a researcher in ethical consumption at Melbourne University. “Because you wouldn’t expect Dame Jane Goodall to be fronting a campaign for underwear.”
https://www.theguardian.com/science/2022/may/12/g-strings-in-the-mist-you-wouldnt-expect-jane-goodall-to-be-fronting-a-campaign-for-underwear