The Battle Over the Sea-Monkey Fortune

"Remember Amazing Hair-Raising Monsters (a bald troll printed on a card that grew green mineral locks when watered)? That was von Braunhut’s, and although his novelty toys were, once they arrived, a bit disappointing, the marketing of them was a wonder of what we’d all come to know as informercialism."
https://www.nytimes.com/2016/04/17/magazine/the-battle-over-the-sea-monkey-fortune.html