Look out for Junk Sources in Google News, warns Tara Calishain. "I don’t know how these sites got indexed in Google News because they don’t appear to meet the quality standards for the platform. But there they are." https://researchbuzz.me/2019/11/24/look-out-for-junk-sources-in-google-news/

@estherschindler - SEO is a dark art. More often it's used for evil than good.

@0x56 To be fair, SEO is used quite often for good. It's just not interesting to talk about.

If I write an article about a topic I care about, I want it to find the readers who also care. That means attention to "how would you find out about it?" So I think, "What would you type into google in order to discover this article?" and try to include those key words.

Some things are inherently social; nobody will search for "Star Wars management lessons." But "what is paleo" is SEO.