Meanwhile: #X

Worldwide traffic on X is up compared with a year ago, according to data from Similarweb, with 4.3bn desktop and mobile web visits, a 3.8% rise on the same period last year. However, that number was running at 5bn before Musk's takeover.

Growth on the platform is also slowing in terms of users, with FT reporting that the number of global daily users in the second quarter of this year was 251 million – though that was still a rise of 1.6% on the same quarter in 2023