In August, the Federal Trade Commission announced a ban on writing, buying, or selling fake reviews online. Under the new rule

(PDF URL)

ftc.gov/system/files/ftc_gov/p

anyone who participates in a fake online review could be fined up to $51,744. The commissioners voted in agreement and it’s now in effect.

FTC Chair Lina M. Khan said in a statement: “By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

ftc.gov/news-events/news/press

Just last month, Google updated its review restrictions document with new business profile restrictions for policy violations

support.google.com/business/an

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Last October, Firefox began testing a new tool, Review Checker, powered by Firefox-acquired Fakespot, that is supposed to automatically filter out misleading reviews and counterfeit products as you shop. The tool is now available as a built-in shopping feature on the browser.

fakespot.com/review-checker

So, be warned you fake reviewers 😂😂

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