Social media—both paid and organic—generates just 2% of website traffic, according to Marketing Insider Group. With algorithms constantly changing in favor of “pay-to-play” models, it is increasingly difficult for small businesses to compete for reach without opening their wallets

https://marketinginsidergroup.com/social-media/why-social-media-isnt-enough-to-drive-your-business-growth/

Is it Time for You to Leave Social Media?

Smaller business might consider it

https://www.mightybytes.com/blog/leave-social-media/