Political ads face tougher targeting restrictions in EU if MEPs get their way
https://techcrunch.com/2023/02/02/eu-political-ads-transparency-rules-parliament-mandate/
In the long aftermath of the Facebook-Cambridge Analytica Scandal, microtargeting remains the most mentioned term in the conversation about political ads, and it is perceived as the greatest threat that must be dealt with.
A thousand Facebook-Cambridge Analytica scandals every day
Instead of limiting the involvement of algorithms in political advertising, the European Commission's proposal to regulate political advertisements focused on somewhat reducing the processing of sensitive data and improving the openness of the processing of all personal data.
The text approved by the European Parliament forbids the use of automated ad delivery methods, as well as inferred and observed personal data, in political advertising.