Online Political Advertising Markets in Europe
The European Parliament's position on the Regulation on Political Advertising, which was adopted on February 2nd, is a step forward in addressing present and potential threats, pertaining to personal data, democracy, and fundamental rights.
"Targeting would only be allowed based on personal data which has been explicitly provided for this purpose by citizens"
press release:
Instead of limiting the involvement of algorithms in political advertising, the European Commission's proposal to regulate political advertisements focused on somewhat reducing the processing of sensitive data and improving the openness of the processing of all personal data.
The text approved by the European Parliament forbids the use of automated ad delivery methods, as well as inferred and observed personal data, in political advertising.
In the long aftermath of the Facebook-Cambridge Analytica Scandal, microtargeting remains the most mentioned term in the conversation about political ads, and it is perceived as the greatest threat that must be dealt with.
A thousand Facebook-Cambridge Analytica scandals every day
Political ads face tougher targeting restrictions in EU if MEPs get their way
https://techcrunch.com/2023/02/02/eu-political-ads-transparency-rules-parliament-mandate/