Question for other CoSo writers. I'm an indie/self-published fantasy novelist and do my own advertising. For a variety or reasons, I stopped running book ads during the pandemic, but am starting up again.
Do you have luck with any online advertising platforms you could recommend? I just ran an ad with Fantasy Book Deals which generated zero sales. Feels like I'm starting from scratch. Appreciate any tips. Thanks!
@cmskiera I seem to have terrible luck with them. I've tried FB and Amazon ads.
Granted, I don't have a very large advertising budget. But I'd get views and nothing else.
Thanks, @SeanRFrazier. I've had limited luck with some of them, but, overall, it's more miss than hit.
The problem I've noticed over the years is without any advertising, I don't really sell any books, @SeanRFrazier It's kind of a Catch-22. I don't want to have to pay people to read my books, but sometimes it kinda feels like I do. 🤔
I hear ya, @SeanRFrazier! I hope to have another book out in a year or two, and I'll plan to hit the marketing hard again then, but for now, ugh, what a pain.
@cmskiera It's constant. It feels hopeless, yet you have to keep at it all the time. You feel like you're on repeat and probably bothering people.
But the #1 reason why people don't read your book is because they don't know it exists.
@cmskiera Oh marketing is...man it's tough. It's a slog and it's terrible. Most of the time all I feel like I'm doing is just yelling at a wall.
If I had a budget for it, I'd go bonkers with some ads.
As it is, I just try to keep the word-of-mouth going and I get some hits every now and then.