Bottom line:
birdsite won't change (other than scapegoat publicly 'enacting' orders from the owner).
1: Owner already selected scapegoat
2: scapegoat will follow 'marching orders'
3: poll results known beforehand (and if contradicts, would quite probably be manipulated like companies on stock exchanges)
4: birdsite owner will 'triumphantly' announce *results*
5: #Hellscape 4.0 will be unleashed