It hasn't reached "unprecedented" levels, yet, @YouInMyEye 😉
All catchphrases have a limited life-span. When the old ones fade, you just have to try out some new ones.
"Weird" was a good one with a short life-span... weird... I mean, peculiar.
@YouInMyEye I expect by September it will morph into something else.
@YouInMyEye Nope. And it's going to get even weirder as time goes on.