There are some gimmicky short films using it. But the novelty of looking around and behind you for easter eggs wears off quick.

There was one interactive "game" film with well-known stars where you are attending a HS reunion and the outcome changes based on decisions you make (like the old Dragon's Lair.)

The novelty of looking around becomes annoying when you can't trust you see all the action and have to rewatch a few times.