After Meta (Facebook and Instagram) switched the legal basis for targeting advertising from automatic consent to opt-out, privacy watchdog noyb has built a tool for users to opt out of targeted advertising and various other claims made by Meta in an easy and legally sound way.

noyb.eu/en/no-bullsht-opt-out-

Meta requires users to fill out a hidden form.

facebook.com/help/contact/3674

This form requires users to argue why they want to perform an opt-out and explain why Meta’s, non-public, assessment is wrong in their individual case. An action that requires a user to click all the right buttons, understand legalese, and argue their points effectively

This has been made so complicated, that noyb thinks it is highly unlikely that any normal user would be able to successfully complete this process.

The tool helps EU citizens to object, as a precautionary measure, under Article 21(1) and (2) of the GDPR, to any use of their personal data for alleged "Legitimate Interests" as set out in the "What is our legal basis for processing your data?" section of Meta’s Privacy Policy.

/nosanitize

facebook.com/privacy/policy?se

@ecksmc I just saw "EU". Does this work here in the US?
Also, if we do do this, will META and/or FB do any retaliation?
Thank you.

@Nick_Searles if the US have the same opt-out I don't see why not

not 100% on that though

FTR I don't use facebook so didn't actually use the tool

you could E-Mail: i n f o [a] n o y b . e u and ask

or social media channels:

Twitter
Mastodon
LinkedIn
Facebook

as far as relation goes meh the tool just helps users with filling in the the opt-out form that FB offer

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