@LiberalLibrarian: If I read correctly, he got some large fee up front for licensing his name and likeness and gets between 20 to 50% after the sales, and then he gets a cut of whatever the dupes that bough them sell them for later.

I posted a story by Kurt Eichenwald within the past hour. He unraveled the web of companies and shell companies that comprise the whole thing, and it reads like you might expect.