It's funny when people brag about mundane inconsequential minutae.

Oh, you drink your coffee black!

So..? You're still mortal.

It's not as though you're the first, or the only. Nor is it a challenge, drinking black coffee isn't an achievement. You may as well brag about how you like your eggs made.

So what if other people prefer it creamy, sweet, chocolate flavored or don't like coffee at all? Have you beaten them? What is the prize?