Since neither Mr Soon-Shiong nor Mr Bezos is a newspaperman by background, it's perhaps not surprising that they do not understand what an editorial endorsement is.
It is not merely an attempt to get the paper's readers to vote this way or that. It's not even primarily that.
It *is* supposed to be a deep reflection on the state and stakes of the Presidential race, the personalities involved, the state of the parties, and the state of the country.
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Sadly. There are many people who do not understand and dislike 'the media' because they do endorsements... and it is used to be one of the most hallowed and respected things a media organization could do.
Now it is just a headline to far too many people