I sometimes think reason some of the big accounts from the bird don't do well here is that they don't realise we are all capable of reading the news, sourcing information and deciding for ourselves what to think. We don't need anyone to 'lead' us to thinking anything!
They're so used to being literally 'followed' (in a pied piper kind of way) that they forgot how to interact at all. They just want to teach us something, like some kind of weird, one-sided oracle.
Tip : We're grown-ups here!
@JulesofJoy I was never good with people wanting to 'show' me something!!