My theory is as follows: Musk was forced to reluctantly buy Twitter at a premium. So rather than try to make it profitable he's decided to double down on the loss, crash and burn it - so he can take one of those gigantic multi-yearTrumpian tax write offs. Everything he's doing right now - alienating advertisers and half his users - aligns with this. It does not seem consistent with attempts to make money.
@grenadine It's either that or he's completely overrated as a business person. Which is also possible. But hard to see this play out in real time and see it as beneficial. Especially today when he blanket endorsed Republicans.