My theory is as follows: Musk was forced to reluctantly buy Twitter at a premium. So rather than try to make it profitable he's decided to double down on the loss, crash and burn it - so he can take one of those gigantic multi-yearTrumpian tax write offs. Everything he's doing right now - alienating advertisers and half his users - aligns with this. It does not seem consistent with attempts to make money.
@Committovote True although he has that same mega ego and need for approval that the head Magat has.