I just saw the revised #TimHortons reward plan. Consider me very unimpressed. Used to be 7 visits would earn me 70 points for a free coffee. Considering if I spend $2.25 a coffee per visit I'll have spent somewhere above $15.00.

Now I'll earn 10 points for each dollar spent. But will now take 400 points for a free coffee. I'll have to spend $40 to get that "free" coffee and take 18 visits to earn it. I'll just stop going to Timmie's for a while. Their reward program is no reward at all.