When the election dust settles the most important story about polls will be about the poll results regarding why independent, swing, and late-breaking voters voted (or not at all) based on the words and deeds of Trump and his surrogates repulsing voters. There are nonpartisan people who are not news junkies, but are habituated to being a good citizen who votes in presidential elections.
Consider what they are tuning into for the last two weeks.