It doesn't do any good. The people who need to see it, the evangelical Christians in the red states, they don't read the NYT. Put it in USA Today or People, maybe.
@AlphaCentauri Taking out a full page ad in NYT is news in and of itself. It is arguably more effective than advertising anywhere else. Rightly and mostly wrongly, NYT is considered the paper of record for the US.
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@AlphaCentauri Taking out a full page ad in NYT is news in and of itself. It is arguably more effective than advertising anywhere else. Rightly and mostly wrongly, NYT is considered the paper of record for the US.