"While Musk's ego is a big factor in his insistence that his unpopularity must be a conspiracy against him, his tantrum is part of a larger Republican strategy of using false accusations of social media "bias" against the right as leverage to pressure the companies into disseminating even more right-wing propaganda — often to people who didn't ask for it. The goal is to create the illusion that far-right ideas are more popular than they actually are"
https://www.salon.com/2023/02/14/elon-musks-latest-twitter-tantrum-is-an-attempt-to-amplify-propaganda/