HIVE MIND REQUEST for my techie friends.
My marketing colleagues are brilliant, but most of them come from a consumer background rather than business-to-business -- and absolutely not tech geeks.
A couple of us resident geeks are going to be doing a "lunch and learn" to enlighten them. In other words: 10 Things You Should Know About B2B Marketing to Technology People.
What should we be sure to include?
Follow
@estherschindler - 1. no buzzwords.
2. Measurable *and comparable* statistics/benchmarks/etc.
3. no buzzwords.