https://arstechnica.com/information-technology/2019/08/snake-oil-or-genius-crown-sterling-tells-its-side-of-black-hat-controversy/ So this has been fun so far. It's only getting better, too.
Interesting read. Based on the story (thus far) and their behaviour, I'd lean towards snake oil for now.
@stark stand by for more reason to feel that way
If you haven't been following, these folks sued Black Hat after a crypto expert called them a fraud during their sponsored talk