@BlastBunny: Common practice.
When Bill Clinton was running for President, Carvill's campaign strategy was "It's the economy, stupid!" Everyone had to stay on message and tell everyone all the time how bad the economy was, but the catch was that it wasn't. It was doing alright, which Carvill said was the point. He said and others agreed that telling people it was bad constantly would "bring them around" because they heard it so much.
Non-incumbents also always talk about increases in...
@BlastBunny: True, but it's almost never about the truth, even if it's a truth savagely slapping everyone about the head and neck. It's that shit about "staying on-message".