One important, often overlooked, measure of an organisation is what it does in the absence of extrensic motivation.
This can be nearly impossible to determine from the outside, but to me, it is a crucial piece to examine from the inside.
What do we do with our time and resources when there is a lull? What motivates us internally? What would we do regardless of whether there are clients or contracts?
Conversely, what feels like too much work? What is stultified with internal resistance?