I have some thoughts on social media I'd like to try to put into words, as a lot of words are being shared about Threads and Twatter and such today. When I started with social media, back in the mid 00s, it was on Facebook because it was a great way for me to connect with high school friends. I was also just getting started as a writer, and it helped me connect with a lot of other writers and writing groups. I started on Twitter around the same time. 1/x

Before then, it was online forums for various special interests, all of which died out fairly quickly. My Yahoo chat and AOL Instant Messenger went the way of MySpace as Facebook Messenger became my chat of choice, because that was where my friends were. As I started to build my writing business, I realized social media was going to be the only way for me to really get my work out there, to spread the word. So I started using it for marketing. 2/x

I bought ads and tried different tactics. Some did all right. Most didn't. I eventually gave up on throwing good money after bad and took my business in a different direction, using Facebook and Twitter to share promotions through Bookfunnel (something I do to this day). And I still used them both heavily for socializing, as I tend to be shy in person and was never in the group of cool kids who got to do cool things with cool people. 3/x

A decade later, and I was definitely getting tired of Facebook. But it was a necessary evil, because if you want to market your work, you have to go where the people are, and that's where they were. I was unsatisfied with it for social purposes though, and I became withdrawn (some might say depressed). I explored other options like Google Circles (remember that?) or Ello (Anyone remember THAT?) but none of them really hit the spot. 4/x

One of the most fun things I ever did on social media were a couple of joke accounts on Twitter, which were far more successful at getting followers than my own pathetic tweets were. If you were in the literary community, you might have known @fakeeditor or in the hockey community, @zanonsbeard. Those accounts were loads of fun while I was using them. They're both retired now, by the way. But I was still dissatisfied. 5/x

I joined Instagram, because that seemed to be another avenue for marketing, but I quickly learned I was terrible at it. I had my Local Hero Press account for promoting books and my own account that I originally used just to repost my Lego webcomic from a decade earlier (The Adventures of the S-Team, if you ever followed it-it's still online at ianthealy.com/comic). But still, Instagram sucked. And I have books to sell. 6/x

Sometime around then is when I first happened upon Counter Social. I liked it, but trying a new social media platform is kind of intimidating when you're shy and exhausting. ("I have to make new friends? I don't know anybody here!"). Also, it was a site where it seemed marketing wasn't really welcome, so I barely posted here at all for like the first year. I finally hit upon a way I feel is ok (or at least tolerable) to market on #Coso. 7/x

I make sure to use the #selfpromotion hashtag, so anyone who truly doesn't want to see it can mute it. And I don't swamp you guys with it. I don't like seeing ads, so why should I make you guys see them? But I do still need to sell books, so I try to find a happy medium where I occasionally tell you if I have a promo going on and the rest of the time I post memes or snark unmercifully, because you guys seem to like that. 8/x

Then Twatter got bought, and shit started going sideways everywhere quick. I knew I would need somewhere else to market my stuff or else risk getting submerged beneath the deluge of other writers who were way better at gaming the system than I am. I looked at Mastodon. Sucked. I joined Hive and use it exclusively for marketing to the other six people using it. I requested a Bluesky invite but haven't got one yet. And now there's Threads. 9/x

There are a lot of frankly terrible things about Threads and Meta in general. I've done what I can to limit what they can use, but I know they're using all of it anyway. However, Threads will be another avenue for me to try to sell books, and since I have a company to run and authors to pay, I have to sell books. Will I use Threads even though it's terrible? Yes, because that's where the people are going. 10/x

@ianthealy do you have a newsletter or something? This may be the first time I realize that you are an author. I went to your page and I linked from there to Amazon and I downloaded your first book so that I can take a look at it. It doesn’t look like it would be urban fantasy or I would suggest that you go to Umbralings on Discord. I connect with a lot of people there because I do write urban fantasy. I connected on Threads, for the same reason which had to do with promotion/advertising.

@J_Windrow My newsletter is actually from my publishing company, Local Hero Press. There's a sign up on the main page. Http://localheropress.com